In today's market, it's more important than ever to understand market trends, customer behavior, and maximize ROI. However large or small your website may be and whichever way you drive traffic to it - organic, partner sites, or paid marketing channels - Google Analytics can track it, from click to conversion.
Have you found yourself struggling with measuring the amount of time visitors spend on your website, tracking conversions, or implementing tracking across multiple domains? So, here's your chance! We are now offering a free, online course to increase your knowledge about Google Analytics. The curriculum consists of over 20 self-paced online lessons. It covers everything ranging from Google Analytics implementation, account administration, and data analysis to web analytics techniques and best practices.
Think you're already good at it? Mastered the art of Analytics? It's then time to test your IQ! You can take the Google Analytics Individual Qualiﬁcation (IQ) test.
While Google Analytics is easy to use for beginners, it is also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging the tool’s capabilities and deriving the greatest insights from the data, be it for business or personal websites. If you score 75% or above in the test, you will be awarded a Google Analytics Individual Qualification Certificate, which means that you will also have a Google qualification to spice up your resume.
All the best!
Posted by Neha Jain and Dinesh Jain for the Google Analytics Team