Most customers do not make purchases in their first visit to an e-commerce website. Most clients do not make potentially multi-million dollar RFP submissions on their first visit to a corporate website. And very few visitors become staunch followers of a website immediately after their first visit. These facts reflect a trend that suggests an evolution of the way in which we interpret data and website-metrics. Stand-alone metrics such as visit volume and average time spent on the site may often not paint a complete picture of website performance.



So how does one identify the best metrics to understand how long it takes to complete a sales cycle, or improve customer loyalty? To help marketers make smarter business decisions, the Google Analytics team brings to you Google Analytics Conversion University - a one-day live event in Gurgaon.

Polish your Google Analytics skills and better understand your website visitors, and what they want.

Marketers new to the online analytics can get an overview here of what makes Google Analytics a must-have. And for the more seasoned Analytics users we have incorporated an eclectic variety of experts in the field including in-house Analytics product experts and GA partners (Google Analytics Authorized Consultants). In addition, we also have our resident analytics celebrity Jesse Nichols, a Google Analytics guru involved in increasing awareness and adoption of Google Analytics among online marketers, presenting at the event.

Ready to slice and dice your web analytics data? Join us for the marathon on August 8, 2009.

Venue and Time: The Google Gurgaon Office on August 8, 2009

For registration and more details, please visit: www.getGAready.in



Posted by Diana Vincent and Akanksha Shukla for the Google Analytics Team