Google India is continuing it's efforts to increase awareness about benefits of the Internet in India. Google Internet Bus is an initiative to reach out to people with limited knowledge and exposure to Internet. After an overwhelming response from people in Tamil Nadu and Karnataka, we are excited to announce the arrival of the bus in Andhra Pradesh. The bus will visit educational institutes and public places in 16 towns of Andhra Pradesh in the next 48 days. The campaign will focus on four themes – education, information, communication and entertainment. Interactive content - in English and Telugu - will be used to highlight benefits of Internet in people's daily lives.
The Internet bus has traveled across 35 towns so far, reaching thousands of first-time Internet users in each town. The interest we have seen has surpassed our expectations. It has been very exciting to see people from different walks of life, visit the bus and learn about what Internet could do for them. The Bus has helped introduce the Internet to many people, such as a group of farmers in Karnataka, who explored the Internet for agro-development, and a local artist, who learned how tools like Picasa can be used to showcase his work to a global audience.
Mobile based products have been a big hit. In Andhra Pradesh, we will lay special emphasis on this medium and showcase how people can access Internet even on low cost data plans and handsets. We will also engage cyber café owners with an aim to build local advocacy for this powerful medium.
Users across India can follow the bus through its journey, see pictures & videos,
and join online communities by simply visiting http://www.google.co.in/internetbus.
They can also subscribe to receive SMS alerts in Telugu and English with useful
tips on the Internet.