orkut now offers an opportunity for marketeers to use the power of this social medium to engage with their audience. All kinds of businesses, from large brands to a local small enterprise, can now drive awareness and engagement for their products and services on orkut using Google Adwords.
Over 17 million active users. That’s more than 45% of the Indian online population
Over 6 billion pageviews in India each month
Average user visits the site 10 times each month, spending 12 minutes per visit
2. Orkut allows advertisers to focus on the users they care most about
With the highly-specific targeting options that orkut allows advertisers, they can now choose to show their ads to groups or individuals based on their age, gender, interests, geography and keywords
3. Orkut allows advertisers to get high visibility for their budget and goals
Ads appear on prominent positions on users' homepages, community pages and search results within orkut.
With only one ad position per page, the ad is guaranteed high visibility and increased user recall.
Advertisers can choose to pay on a ‘per click’ basis or on a ‘per impression’ basis depending on their campaign goals
Advertisers can use an ad format that best suits their promotion.
Orkut supports text, static images, animated images and flash ads. We would continue to add more formats for advertisers to make the ads interesting and useful for orkut users
5. Orkut allows advertisers to tap into the power of AdWords
Google AdWords brings performance and measurement to marketing campaigns on orkut.
Advertisers get the best value for their marketing spends in an auction-based model. They can start, pause and modify campaigns at any time. They can also track performance with real-time reporting and gain insights about user's reactions.
Ad campaigns for orkut can be setup on Google AdWords by selecting social networks and online communities in the placement tool
6. Orkut allows advertisers to create custom solutions for brand building
For advertisers who require very high visibility and for those are sensitive to campaign time slots, orkut offers a 'custom branding' solution. With this option, advertisers can run targeted display ads in orkut communities and on users' homepages.
The custom solution allows advertisers to purchase and reserve ad impressions in advance. They can also block an entire day’s traffic for their ads to increase the impact of their brand campaign.
For personalized support to build the best brand campaign, advertisers can contact the Google sales team by mailing firstname.lastname@example.org
* source: comScore, Media Metrix, July 2009
Posted by: Srikanth Belwadi, Kushagra Shrivastava & Savio Barretto