March 30, 2010

Shopping with Google

Today, Google announced the launch of a new tool to find product information online in India.

Google’s new Shopping tool for India gathers information about products and prices automatically - the system scans millions of Indian Web pages and extracts product names, prices and images. With the help of this new technology, Google users will receive information from more than 30 thousand Indian Internet sites and be able to research a variety of products online.

You can search for popular products like mobile phones (try sony ericsson phone and household goods (try LG washing machine. You can also search for less common products and product categories (try Aquasure RO water filter or wedding rings).

Google’s Shopping tool will also help you to compare prices in different stores for a specific product. For example, if you are looking for a Nokia E71 phone, you will see listings like this, helping you to decide where to purchase the phone.



Google’s Shopping tool also helps you to select a price range. For example, you can search for all flat screen televisions between Rs 15,000 and Rs. 20,000.



Google’s Shopping tool is another step toward our goal of making the web search results page more relevant for the specific type of information you are looking for. You can choose to display only news results or results from discussion groups, for example.

To use Google’s Shopping tool, simply enter the product name into the search box at www.google.co.in. Then, on the results page, click on the “Show Options ...” link located above the search results and select “Shopping”. Once you start seeing shopping results, you can customize your filtering options as required.

Posted by Rahul Roy-Chowdhury, Product Manager