October 28, 2010

Taking the bus becomes easier with BMTC routes on Google Maps

I travel at least once in a month and have always wanted to take a bus to the airport. It’s hard to keep track of the schedules, find which bus to take and which bus-stop to board from. Starting today, commuters can find out bus schedules and routes for Bangalore Metropolitan Transport Corporation (BMTC) Vajra, Vayu Vajra and Big10 buses that ply across Bengaluru via Google Maps on desktop and mobile. The easy access of this service takes the uncertainty away and helps commuters find their way around the city using buses. As an example, here is the route from Airport to JP Nagar.

With a daily ridership of approximately 4.2 million passengers, BMTC is the first Indian Bus service to launch on Google Maps. BMTC and Google worked together closely to get the bus routes formatted in the General Transit Feed Specification and also align the bus routes to the actual roads on the map thereby delivering a better experience to users

Transit is now launched in over 500 cities around the world including Delhi where we partnered with Delhi Metro Rail Corporation earlier this year to launch Delhi Metro routes on Google Maps.

So, next time you want to plan your trip about town whether from Yelahanka to Cubbon Park or from Electronic city to Brigade road, you can now easily explore taking the bus instead.

Posted by :

Kiran Bapna, New Business Development &

Manik Gupta, Product Manager, Google Maps & Local Search, Google India

October 22, 2010

Introducing Google Music Search (India) at Labs

Bollywood music is innate part of our life both online and offline. That’s why, every day, millions of users in India use Google to search for their favorite Bollywood songs - latest or classic. Users not only search for songs but also spend quite a bit of time to explore and discover new music on Internet. However this search and exploration has never been an easy thing.

Today, we're starting a trial to help you search and explore music across thousands of Hindi Bollywood songs at Google Music Search (India) Labs (http://google.co.in/music). You can find the latest Hindi songs, restrict your search to songs from 1980s, listen to songs sung by Kishore Kumar or Shreya Ghoshal or just all songs from the movie Buddha Mil Gaya.

Besides this, when you enter any music-related query (such as the name of a song, artist or album) at Google Search — your search results will provide you a single click access to your songs. You can stream these songs unlimited number of times on your computer. Please note that songs will be streamed directly by our partners to your computer.

We think this will make your search and exploration for music content faster so that you spend more time enjoying music and less time in finding it. Above all, this streaming will be fully legal as Google Music Search (India) Labs offers music from partners who have legal permission to stream online. We have cataloged songs from SaReGaMa, In.Com and Saavn.com. We’re rolling this out as a labs product and look forward to your feedback so we can improve the offering. So try this product and roll yourself into the world of Bollywood music.

Posted by: Tarkeshwar T, Deepak L, Aravind M, Vinodh Kumar R (Software Engineers), Alok Goel (Product Manager)

October 8, 2010

Introducing the Japan & Asia-Pacific Conversion Room

Over the last two years we have seen a tremendous uptake of Google’s conversion products in India, celebrated many success stories with users, and witnessed the development of local expertise.

With growing popularity of products like Google Website Optimiser, Search Funnels and AdWords Conversion Tracking, we realize the need for having central resource to share best practices and simple tips to help you to maximize your returns on investment.

Our latest Japan and Asia-Pacific (JAPAC) Conversion Room and Blog is designed to serve the exact same need. The JAPAC Conversion Room aims to inspire JAPAC (and global) online marketers towards maximising conversions through sharing success stories and expert tips from this region. If your site exists to share information, generate leads or to make sales and you are drawn to digital marketing, optimizing for conversions, and have an interest in the Japan and Asia-Pacific region, then head on over to the site now and subscribe to all the latest articles.

Posted by
Vinoaj Vijeyakumaar, Google Analytics Solutions Consultant

October 7, 2010

Google Instant- Now in India

A few weeks ago we introduced a new way of searching that makes search more interactive and helps you find information more quickly and easily. We called it Google Instant, and today we are excited to be rolling out Instant in India.

Google Instant combines three core features -- dynamic results, Autocomplete predictions, and ‘scroll-to-search’ functionality -- to deliver smart, predictive results as you type. You can watch the video below that explains Google Instant in greater depth.

In the month since our initial release, we extended Instant to Google Books, Videos, Blogs and Updates, and launched keyboard shortcuts to help you navigate through search results. We have also learned more about how people are using Instant, and although it is still early days, we wanted to share some of those findings.

People are learning to use Instant. In just two weeks, we saw an increase in the fraction of searches performed without hitting enter or clicking search. People are used to searching on Google by hitting enter or clicking “search,” but we’ve been happy to see that people are quickly adjusting to the new experience.

Search is getting more interactive. We’ve seen about a 7% increase in on-the-fly editing of search queries. Instant isn’t just about time savings, it’s also a new, more fluid way to search. We’ve seen people reformulating their queries more. As you type, you see search results, and often those results can inspire you to type better search terms.

People are making the extra effort to use Instant. In just one week, we saw an increase in the relative number of search sessions starting on the Google homepage, likely because they want to use Instant. Google Instant currently only works on the Google homepage and results page, not in other places such as browser search boxes, the Google Toolbar, and the Chrome Omnibox. As people have learned about Google Instant, many seem to be searching more on the homepage in order to use the feature.

We are thrilled to be bringing Google Instant to India, and we look forward to hearing what you think.

Posted by Vinay Goel Product Management Director, Google India